Ernst & Young’s Your World Your Vision Competition 2011

I’m deviating away from the foodie-focus of this blog to some of my other interests. In Sauder, there’s a lot of great opportunities to get involved in competitions and build real-life, practical skills.

I wanted to talk about this competition that I have been a part of, and what a great experience it has been so far.

In November or so, I entered a competition hosted by Ernst & Young, called Your World, Your Vision.

This competition focuses on the E&Y’s three pillars: education, entrepreneurship and environment. Teams from various business faculties and schools across North America compete for a chance to win $10,000 to implement their own community initiative which integrates one, two or all three of E&Y’s pillars.  Teams compete by submitting a proposal to the panel of judges, however, only one team is allowed to represent their school.

I’m happy to say that a group of my close friends and I successfully competed for the chance to represent UBC and now we are waiting for the final announcement of winners (hopefuly in mid-March). Our initiative? We plan on educating high school students in the Vancouver School Board District about the benefits of composting through a video competition where they can win a composting system for their school.

I recently read a article that outlined how E&Y is one of top companies to recruit university students into their firm. E&Y’s Your World Your Vision is mentioned in the article as one of its “key college recruiting accomplishments”: Best Practices in Recruiting – ERE Excellence Awards 2010

So how does this relate to marketing?

Well, I feel that not only companies market their products or services. I feel that in order for a company to be successful, they’ve got to market themselves as well as company that people want to be a part of. A company is made up of people, and they are the driving force of the company’s success. It feel like E&Y has done all the right things, especially with this competition, and there’s more: Ernst & Young’s Summer Leadership Program now renamed the Emerging Leaders Program, is another way for university’s students to have more exposure to E&Y as a potential firm to work for.

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