This is why you’re fat.

The website thisiswhyyourefat.com is a website dedicated to showcasing obscene, heart-attack inducin

 

g pictures of food. Deep-fried oreos, bacon cheeseburgers sandwiched in between pieces of fried chicken and chocolate-covered bacon are some of the real food creations, which can be submitted by anyone on the internet.

Images taken from thisiswhyyourefat.com

According to the New York Daily News,

thisiswhyyourefat.com has generated over 10 million views since 2009, and each photo generates anywhere from 10-100 user comments. The founder of the website, Richard Blakeley calls his website a collection of “junk-food porn”. His website has become so popular that Richard Blakely is now selling a book based on this “junk-food porn” called “This is why you’re fat. Where dreams become heart attacks.”

In my opinion, thisiswhyyourefat.com is clear example of shoc

 

k-value marketing. As repulsive & horrifying you might find these photos, you can’t help but click on the link and browse through the website for other shocking photos. The title is shocking, the pictures are shocking. First-time visitors to the website can’t help but remember how crazy (bacon spam footballs anyone?) these photos are and people can’t help but share this ridiculous website with their friends or the rest of the world.

 

For me, I couldn’t help but blog about it. thisiswhyyou

rfat = shock-value marketing.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: